Recommendation Engine
Recommending goods based on user behavior and preference data can drive sales by almost 35%. Your app could use anything from a simple algorithm to a complex AI/ML platform like Amazon’s. Recommendations in a shopping app boost sale, open up cross-selling opportunities, and add a personal touch to increase user engagement.
Shipping
Most customers expect free or dirt cheap, lightning-fast shipment which is tough to keep up with at all times. Show the shipping price and time on the product page and integrate shipping APIs to provide low-cost and fast shipping.
Safe and Reliable Payment Gateway
The easiest and most secure way to accept online payments is by implementing payment gateways. As a lot of sensitive information is involved, your payment gateway should be 100% secure and comply with PCI DSS payment industry standards. Always add multiple payment options like PayPal, Razor Pay, Amazon Pay, Apple Pay, and Google Pay.
Smooth Checkout
The slowness and lack of preferred payment options can cause about 87% of users to abandon their cart. Here’s what you can do to avoid this loss and boost sales:
Make checkout as simple as possible without confusing the customer with unnecessary options and questions. Instead direct logged-in users straight to the order review page.
Display the checkout progress to show the customer how many steps they need to complete before completing an order purchase.
User Reviews
User reviews is a feature that is capable of boosting your sales by nearly 20% since they are trusted 12 times more than the product descriptions. Encourage the customers to always leave a review or rate the purchased item in exchange for some loyalty or bonus points.
Product Search
The product search should be laser-focused, use filtering & sorting, and be lightning fast. Add high-quality indexing and tons of filters to help the users find what they are looking for.
Here’s more you can include in the product search feature:
Auto-complete option
Spelling corrections
Root word recognition
Auto-suggestions
Customer Log-In
Customers love to browse through shopping apps as a guest without having to provide tons of personal details. Providing ‘one-step’ sign-up options via email, Google, and Facebook makes interaction easier for the customer and encourages them to register on your app.
Implementing A Professional Design
Your shopping app and its visuals have a lasting impact on the customers and are usually the basis for their opinion. You need to focus on the logo, the product pictures, and a professional design that increases brand recognition and app popularity.