There is a new generation of entrepreneurs using ecommerce to turn their dreams into reality, and they’re revolutionizing the landscape of global retail in the process.
More than million new businesses were formed in 2020 and 2021 — more than any other year on record — according to the Census Bureau. from 2019, to and according to the National Bureau of Economic Research, one third of that increase was comprised of retailers not tied to a physical store.
To build digital-first consumer brands and retail businesses, these “New Digital Entrepreneurs” are using solutions like ecommerce marketplaces and dropshipping. They’re digitizing the global economy at an accelerated pace, and they come from all walks of life. Stay-at-home parents, students, retirees, the fully employed, the unemployed, and millions more turned hobbies, passions, and ideas into brands, storefronts, and services over night.