Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers
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Social media marketing
When you advertise your product over social media it creates an open service platform. On this platform, the customer gives their opinions and reviews regarding the services and product that is offered. So if you address their queries and doubts, emotional relationship is established between you and your consumers.
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