Pakistan is the 37th largest market for eCommerce with a revenue of US$6 billion in 2021.With an increase of 45%, the Pakistani eCommerce market contributed to the worldwide growth rate of 29% in 2021. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.Market expansion in Pakistan is expected to continue over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate (CAGR 21-25) for the next four years will be 7%. Compared to the year-over-year growth of 45%, this decrease suggests a moderately flooded market. Another indicator of market saturation is the online penetration of 19% in Pakistan; in other words, 19% of the Pakistani population have bought at least one product online in 2021.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Pakistan and accounts for 70% of the eCommerce revenue in Pakistan. This is followed by Electronics & Media with 12%, Food & Personal Care with 11%, Toys, Hobby & DIY with 4% and Furniture & Appliances with the remaining 4%.