THE ECOMMERCE MARKET IN PAKISTAN
Market size and growth rate
The eCommerce market in Pakistan is expected to increase over the next few years, as indicated by the Statista Digital Market Outlook. It has been predicted that the compound annual growth rate for the next four years (CAGR 21-25) will be 7%. Compared to the year-over-year growth of 45% between 2020 and 2021, this decrease in yearly growth suggests a moderately flooded market. However, an indicator of growth potential is the online penetration of 19% in Pakistan; in other words, 19% of the Pakistani population have bought at least one product online in 2021.
Five categories are considered by ecommerceDB. Fashion is the largest segment in Pakistan and accounts for 70% of the eCommerce revenue in Pakistan. It is followed by Electronics & Media with 12%, Food & Personal Care with 11%, Toys, Hobby & DIY with 4%, and Furniture & Appliances with the remaining 4%.