THE ECOMMERCE MARKET IN PAKISTAN
Top online stores
The biggest player in the Pakistani eCommerce market is limelight.pk. The store had a revenue of US$50 million in 2021. limelight.pk is followed by gulahmedshop.com and khaadi.com as the second- and third largest stores with US$48 million and US$29 million, respectively. Altogether, the top three stores account for 2% of online revenue in Pakistan.
Store rankings include every store that generates revenue in Pakistan. These stores can either have a national focus and only sell in their main country or operate on a global scale. For this evaluation, only revenue created in Pakistan was considered.
One of the fastest-growing stores in the Pakistani market is ordernation.com. The store achieved online net sales of about US$1.5 million in 2021. Its revenue growth amounted to 103% in the previous year.